This 5k run was created to drum up awareness for local food, shelter, and educational support for families in need.
The objective was to design a cohesive brand that would easily reflect the values and mission of the run. The committee requested a bright, simple, easy-to-understand logo for signage, website, social media, and apparel uses.
I was the primary designer for the organization's three-year campaign.
The project included:
- original business brand kit
- logo
- color palette
- mood
- typography
- business identity
- website banners
- shirt design
- signage for event